ORIGINAL IS NEVER FINISHED

Adidas has been at the forefront of defining sports culture since they first applied stripes to leather, more than 65 years ago. Originals strives to forever remain innovative and authentic. Led by those that continue to shape and define creative culture, adidas Originals lights the way as the pioneering sportswear brand for the street.

ADIDAS AND THE ‘BADGE OF SPORT’

The adidas brand has a long history and deep-rooted connection with sport. Everything they do is rooted in sport. This is what ‘The Badge of Sport’ stands for as a brand mark. It has enabled the brand to transcend cultures and become one of the most recognized and iconic global brands, on and off the field of play.

CORE – ACCESSIBLE SPORTSWEAR FOR ALL

Adidas Core exists to enable anyone to harness the power of sport in their game, in their lives and in their world – anyone, anywhere, always. Calling it accessible sportswear since it is deeply rooted in the adidas core with the belief that through sport we have the power to change lives.