The adidas brand has a long history and deep-rooted connection with sport. Everything they do is rooted in sport. This is what ‘The Badge of Sport’ stands for as a brand mark. Their broad and diverse sports portfolio, from major global sports such as football and running, to regional heartbeat sports such as American football and rugby, has enabled the brand to transcend cultures and become one of the most recognized and iconic global brands, on and off the field of play.
The adidas brand’s mission is to be the best sports brand in the world, by designing, building and selling the best sports products in the world, with the best service and experience.
No matter how serious you are about sports – a sporting lifestyle does not end in the locker room. adidas has been at the forefront of defining sports culture since they first applied stripes to leather, more than 65 years ago. In 2001, adidas introduced Originals – a lifestyle brand marked by the iconic Trefoil logo that draws inspiration from adidas’ rich archives and legacy. Combining contemporary youth culture with the kind of creativity and courage found on courts and in sporting arenas, Originals strives to forever remain innovative and authentic. Led by those that continue to shape and define creative culture, adidas Originals lights the way as the pioneering sportswear brand for the street.
adidas Core exists to enable anyone to harness the power of sport in their game, in their lives and in their world – anyone, anywhere, always. We are calling it accessible sportswear for all since it is deeply rooted in the adidas core belief that through sport we have the power to change lives.
It is about telling a story based on inclusiveness, ambition, innovation, quality and style.